![]() “It was a recognition that increasingly nonlinear options were available through the app and through the website,” Harvey said, describing the rationale for the revamp. He began recommending the change to client stations in 2018, he said. Discussions with station programmers about daytime scheduling strategies have been integral to PBS’ decisions, she said.Ībout 80% of the stations that outsource their TV scheduling to the Programming Service have already made the transition, according to SVP Justin Harvey. In place of children’s shows, the new weekday schedule will include a mix of lifestyle/how-to fare and repeats of prime-time programs, according to Sylvia Bugg, PBS chief programming executive and GM of general audience programming.Īround 40% of stations are already airing general audience programs during weekdays, Bugg said. PBS requires member stations to air at least seven hours of kids programming each weekday, and that will not change when the new schedule rolls out. ![]() That’s a reduction of five hours from the current schedule, which feeds PBS Kids programs from 6 a.m. 6, PBS will feed eight hours of children’s programming on the daytime NPS feed, from 6 a.m. The change also makes room for PBS to build on a strategy that has already helped many stations - adding general-audience programs that appeal to adults who are watching linear TV.īeginning Feb. The PBS Kids 24/7 multicast channel, also distributed as a streaming service, is where many kids and their caregivers are turning to catch PBS’ children’s programs. “Many have moved to streaming platforms,” said Sara DeWitt, SVP and GM of children’s media and education for PBS. ![]() The overhaul of PBS’ weekday schedule, under discussion between PBS and stations for more than a year, recognizes the ways that children are consuming media now - and that far fewer are watching linear TV. In a response to shifts in daytime viewing patterns, PBS will reduce the footprint of children’s shows on its primary National Program Service feed in February.
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