![]() There’s not just one way to create a Facebook Messenger Bot. “Schedule,” “Free Trial,” “Appointment” to access live calendar booking.“Unsubscribe” or “Stop” to opt out of future communications.“Help,” “Human,” “Representative” for routing conversation to a real person.Links to products or popular service categories.You might try setting up triggers that correspond with the questions and answers found on your website’s FAQ page such as “phone number,” “hours,” or “pricing.”Ī few triggers you might want to include: That keyword functions as a trigger that tells the bot to show the user a set of auto insurance packages that might meet their needs, much like Progressive’s Flo Bot. ![]() So, let’s say you own an insurance company and the customer types the word “auto insurance prices” into the bot. So, how exactly do they work? The simplest explanation is, the chatbot delivers a response based on keywords that users type into the chat box following a conversational framework. You’ve probably interacted with a bunch of Facebook Messenger bots already, so you know that they are a powerful messaging tool designed to deliver anything from helpful answers to your burning questions, carry out tasks, and help you get in touch with a real person if needed. On the customer side, Facebook Messenger bots provide real-time answers to questions and help them book appointments or follow-up calls. Chatbot software can help them keep customers engaged, identify leads, and learn more about what their audience actually wants. Facebook Messenger Bots boast some of the highest engagement rates of any other marketing tool available right now, with open rates somewhere in the ballpark of 70-80% , which is phenomenal if you consider the 5-10% you’d get with email marketing.įor businesses, Facebook chatbots add value in nearly countless ways.
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